Article:
Changing the Minds of Social Media Skeptics
Contributed by Tisa McGhee, MC3 Consulting, Inc.

Why We Need to Embrace Social Media Tools: "It’s like every other thing in life; it’s difficult to accept something until you understand it. Here are three perceived challenges to using social media—and how you can start to embrace them …"

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Recommended Reading:
Social Media Tools and Resources: MARKETING
Contributed by Anna Perlmutter, Center On Nonprofit Effectiveness (C-One), powered by Hands On Miami

Below are selected articles, studies, and resources to help you get started with Social Media and Marketing.

Recommended Reading:
Social Media Tools and Resources: STAFFING & POLICY
Contributed by Anna Perlmutter, Center On Nonprofit Effectiveness (C-One), powered by Hands On Miami

Below are selected articles, studies, and resources to help you get started with Social Media and Staffing and Policy.

Creating a Social Media Policy for Your Nonprofit
By: Rebecca Leaman, Wild Apricot
"Who should speak for your organization in social media? … If you're not sure, it may be time to work out a social media policy for your staff and volunteers …"  Read more >>

Disclosure Best Practices Toolkit
Social Media Business Council
"A series of checklists to help companies, their employees, and their agencies learn appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them …"
Read more >>

Database of Sample Nonprofit Social Media Policies & Procedures
By: Chris Boudreaux, Social Media Governance
A database of sample social networking & social media policies and procedures used by hundreds of organizations around the world…  Read more >>

Tips for Giving Social Media Projects to Interns
By Kivi Leroux Miller, Nonprofit Marketing Guide
"If you are thinking about giving a social media project to an intern or a new employee who is a recent college grad, keep these four tips in mind …"  Read more >>

Guides and Resources:
Social Media Tools and Resources: ADDITIONAL RESOURCES
Contributed by Anna Perlmutter, Center On Nonprofit Effectiveness (C-One), powered by Hands On Miami

Below are more sources for articles, studies, and other resources to help you dig into Social Media.

• Network for Good – Social Networking Article Index
• Beth’s Blog: How Nonprofits Can Use Social Media
• The Port Social Media Solutions – Toolkits
• Mashable: The Social Media Guide
• Social Signal – Social Media That Comes Alive
• TechSoup – The Technology Place for Nonprofits
• N-TEN – Nonprofit Technology Network
• Idealware – Candid Reviews on Nonprofit Software

Event Recap:
2010 Citi Nonprofit Day - Social Networking Tools
On February 9th, C-One and partners Citi, Alliance For Nonprofit Management, and the Community Foundation of Broward, convened 100 of South Florida nonprofit leaders, and experts from a range of fields for the 2010 Nonprofit Day: Social Networking Tools.

We considered how nonprofits are using Social Media tools to enhance marketing, fundraising, outreach to stakeholders, and service delivery. The day confirmed a few things about S. Florida’s nonprofit executives:

• By now, we are sold on the potential of Social Media. The response to Haiti’s earthquake that rolled through Social Media channels across the world was enough to convince the most stubborn "hold-outs" among us.
• We’re living a dual Social Media existence: Experimenting with tools in our personal lives, yet only scratching the surface of what could be done within our organizations.
• We may have missed the point. We’ve over-delegated Social Media strategizing to interns, volunteers, and staff that have more time or are more tech-savvy. Still, it’s not too late to get connected.
• Sometimes we forget what we already know. Technology is only part of Social Media. We can’t lose sight of what we know makes communications successful: We have what it takes to know our target audience, define the right message, and choose the best communication vehicle (Social Media tools or other).

Marc Fest, Vice President of Communications at the John S. and James L. Knight Foundation was the keynote speaker.

Presentation Materials:
Social media presentation
Marc Fest, John S. and James L. Knight Foundation

Five Strategic Takeaways
Marc Fest, John S. and James L. Knight Foundation

Message House Template
Marc Fest, John S. and James L. Knight Foundation

Social Networking and Web 2.0 in Education
David Shulman and Edward Keyes, Broward College

David Shulman and Edward Keyes from Broward College shared an overview of how their institution employs Social Media. Participants considered a range tools that could support their programming efforts.

View slide presentation >>

The goal of the event was to raise awareness and stimulate thinking about the potential for Social Networking tools to enhance our nonprofit missions. A total of 113 of South Florida's nonprofit leaders and experts particiated and presented.
From participant feedback forms:

100% agreed the session was a valuable use of time

100% gained useful knowledge about Social Networking Tools

85% said they would quickly implement ideas learned

93% agreed that the training would help with organizational effectiveness and sustainability

View Photos from the event on C-One's Facebook Page

Featured Program:
Social Media University
The Doral Chamber of Commerce and Millennia Atlantic University have joined forces to offer Social Media University.

The Social Media University includes 9 modules plus additional micro-modules designed to teach business owners and corporate managers and CEOs to understand and implement a practical Social Media Marketing strategy.

An opportunity to complete a Certified Social Media Marketing Specialist program will be offered.

For more information on all programs, visit www.nmx2.com
or call 305-546-3301.