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Event Detail


 
Marketing Workshop Series
 

This series will be rescheduled due to a change in the Commissioner's travel schedule.  We apologize for any inconvenience.  A new date will be announced as soon as identified. Please check back; or sign up for the C-One eNews Alert! to receive all announcements. 

Commissioner Barbara J. Jordan, Circle of One Marketing, and the Center On Nonprofit Effectiveness (C-One), powered by Hands On Miami present a series of nonprofit workshops:
Innovative Non Profit Marketing Made Easy

Save the date:  July 28, 2010. 
Registration will open soon. Please check back. 
Check-in 8:00 a.m. Sessions 9:00 a.m. - 3:00 p.m.
Florida Memorial College

Participants will have the option to attend two of three workshops:

  1. Branding Success.  A good brand is about knowing your strengths and playing them up through an effective marketing campaign, the right media and memorable creative materials.  It also about your organizations, programs, staff and ability to gain and maintain your donor’s trust.  This workshop will explore practical solutions for incorporating branding strategies into your everyday mission delivery activities. Participants will learn about the five steps to define their organization's brand, creating a brand that inspires donor confidence, an cost effective strategies for promoting a brand
  2. Social Media for Social Marketing.  Facebook. Twitter. Myspace. LinkedIn. Is Social Media just for fun, friends, family and kids? Over 400 million people use Facebook alone!  Surprising numbers of adults, Baby Boomers, and even seniors participate in social networks.  Nonprofit donor and activist communities reside online.  Nonprofits need to find out how to reach them.  Participants will learn about social media trends, practical tips for incorporating social media into marketing and fundraising, and how to use social media to build grass roots support. 
  3. Connecting Marketing, Fundraising, and Program Delivery. Marketing, fundraising, and program delivery go hand-in-hand for nonprofits.  This session will explore the relationship of these functions.  It will focus on practical ways to leverage success in one area to support objectives in another.  Participants will explore ways to enhance fundraising and program delivery using standard marketing approaches, using program results to improve marketing and fundraising, and opportunities to use the media for advocacy. 

This series will be rescheduled due to a change in the Commissioner's travel schedule.  We apologize for any inconvenience.  A new date will be announced as soon as identified. Please check back; or sign up for the C-One eNews Alert! to receive all announcements. 

 
Date
Time
Status
Actions

07/28/10

8:00 AM - 3:00 PM

Rescheduled

N/A

 
Options/Fees
General Registration
Member Free Event
Non-Member Free Event